STORYBOX

brand

activation

In a time when brands must deliver an experience in order to differentiate themselves, and attract, retain and convert customers, emphasis must be placed on that which will uniquely offer value.

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In the retail laboratory used to educate franchisees, a number of strategies were employed that provide value, education and engagement opportunities to bring customers closer to the brand.

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From the simple execution of a gathering space allowing visitors to linger, converse or wait for others; to a fitting room experience that provides a practical and aspirational try-on opportunity; to a differentiating custom t-shirt printing option for the ultimate unique souvenir, encouraging customers to stay longer and understand more about your brand is a practical strategy to develop loyalty.